History- The origins of Lloret

Imatge antiga de la platja de Lloret de Mar

Today internationally known, Lloret de Mar began receiving its first foreign visitors in around 1950. However, Lloret had not reached this position all of a sudden. In previous years, in the twenties and even earlier, it had played host every summer to select families from the high society of Barcelona and its surroundings, seeking a pleasant environment on the beaches of Lloret. Among the summer visitors, Josep Carner, one of the great poets of Catalonia, should be mentioned. In 1919, in the magazine D'Ací, d'Allà, he christened our town a "gentile paradise". 

 

Imatge antiga de Lloret Santa Cristina

It must also be mentioned that the name of Lloret de Mar was known everywhere through the famous aria from Marina, which says: "Costa la de Levante, playa la de Lloret" (East coast, Lloret beach). When it was sung for the first time on 21 September 1855 at the Circo Theatre in Madrid, still in the zarzuela format – it was later turned into an opera – no-one perhaps suspected that this fortunate phrase from the poet Francesc Camprodon was to become Lloret de Mar's first advertising slogan.



Following the Spanish Civil War of 1936-39, the middle classes of Barcelona and its area of influence once again chose Lloret, among other coastal towns, as a holiday destination. The summer holiday town's fame gradually spread beyond the borders of Spain and the first foreign faces began to appear. A German dentist, Ernest Adler (Karlsbad 1906-Lloret 1996), established in Lloret, who enjoyed great prestige in Europe in the field of oral medicine, contributed to publicising the name and virtues of the town among his central European patients

imatge antiga platja Lloret de Mar

Lloret then began the great urban development transformation which would conclusively orientate the town towards the tourist business. People bet everything on this single card, perhaps fearing that other alternatives could fail in a future which, with tourism and the hotel business, was forecast to be a good one. The conversion of the town into a top-class holiday centre has not, however, wiped out the memory of historical roots providing evidence of the town's many years of existence. Lloret is not solely the result of the tourist phenomenon and of favourable circumstances. Modern Lloret is the result of the skilful adaptation of Lloret life to the dominant economic prospects at all times.

Information obtained from the book: Lloret de Mar
Authors: Joan Domènech Moner and Miquel Badia
Anyone interested in the book can buy it from the Maritime Museum shop.  

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